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Explore our library of content on mobile game user acquisition, loyalty, retention, and growth.

data-insights
December 15, 2023

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

ÖйúPÕ¾ the latest mobile gaming trends in 2025 like what genre drives loyalty and how it impacts player engagement.

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March 3, 2025
data-insights

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

ÖйúPÕ¾ the latest mobile gaming trends in 2025 like what genre drives loyalty and how it impacts player engagement.

February 18, 2025
data-insights

The impact of social and community factors for gamers in South Korea

Uncover how social factors and online mobile gaming communities impact engagement with the South Korean gaming market.

November 27, 2024
data-insights

Where worlds collide: The LTV-driving power of brand and IP collaborations in mobile gaming

Explore brand and IP collaborations in mobile gaming to see how they drive LTV by creating innovative, engaging gaming experiences.

October 31, 2024
data-insights

Mobile gaming trends: 3 data-backed predictions for growth in 2025

Delve into the latest mobile game growth insights like how brand marketing initiatives, new monetization models, and new reward strategies.

August 5, 2024
data-insights

From acquisition to retention: How mobile game communities fuel growth today

Dive into key findings on how mobile game communities fuel user acquisition, retention, and LTV for publishers in 2024 and beyond.

June 17, 2024
data-insights

Game changers: How mobile games can flip the script and stand out in a red ocean marketplace

ÖйúPÕ¾ how innovative games are breaking the mold, challenging convention, and redefining what it means to be a game changer.

May 15, 2024
data-insights,monetization

The spending habits of Korean mobile gamers: IAP trends shaping 2024

Uncover Korean mobile game spender habits, from player motivations to popular types of IAP to offer your players.

March 25, 2024
data-insights, monetization

[Report] Mobile gaming IAP spend trends for 2024: Player motivations, churn, and more

Explore the latest trends in mobile gaming IAP spending for 2024, from player motivations to retention strategies, and more.

January 3, 2024
data-insights,user-acquisition

Mobile gaming trends of 2024: Top 7 developments set to define the year

Learn about the seven key mobile gaming trends 2024 has in store for the industry – from AI to subscription models.

October 20, 2023
data-insights, retention-loyalty

What players want: Play, spend, and loyalty trends for mobile gaming in 2023

ÖйúPÕ¾ the latest mobile gaming trends like what drives engagement and fosters loyalty among today’s mobile gamers.

June 22, 2023
user-acquisition, data-insights

How much does mobile user acquisition cost in 2025?

Get familiar with these mobile user acquisition cost benchmarks to keep your campaigns profitable.

March 10, 2023
data-insights

The Biggest Mobile Gaming Trends of 2023

Time to look at the new and emerging trends that wl dominate the mobile games industry in 2023

November 14, 2022
data-insights

5 Things Every Mobile Marketer Needs to Know for 2023

Mobile marketers need to stay up to date with the latest policy changes across from Apple and Google for 2023.

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