Explore our library of content on mobile game user acquisition, loyalty, retention, and growth.
ÖйúPÕ¾ how mobile game publishers are embracing alternative distribution channels to break free from Apple and Google platform monopolies.
We have yet to write about this, try something else.
Why profitable growth requires UA, Product, and Monetization teams to work together under the banner of a flywheel growth model.
Learn about the seven key mobile gaming trends 2024 has in store for the industry – from AI to subscription models.
Learn everything you need to know about rewarded advertising and how you can use it to enhance player retention and generate long-term loyal
With old methods of UA becoming less reliable, learn why a modern take on rewarded advertising may be your best path forward.
ÖйúPÕ¾ the top rewarded ad networks that are helping mobile game publishers build well-retained, profitable user bases
Rewarded advertising can unlock a world of growth opportunities, but should never come at the expense of user experience
Having evolved out of interstitial advertising, rewarded video ads offer a better experience for publishers, users, and advertisers.
Learn the fundamentals, history, and modern applications of rewarded advertising
Unobtrusive, highly targeted native ads are an effective way to hit your mobile growth goals
AI, loyalty programs, influencer marketing, and more are changing the way mobile advertisers achieve their goals
Mobile user acquisition is more competitive than ever. It takes deep understanding and shrewd strategy to drive profitable growth.
See how tools like lookalike audiences and rewarded loyalty programs increase your chances of landing the big one for your mobile game
Channel diversification, loyalty, and more essential aspects to build into your user acquisition funnel
Knowing where to find high-quality users is the key to app profitability
Get familiar with these mobile user acquisition cost benchmarks to keep your campaigns profitable.
As UA challenges mount, success depends on using complementary tactics to fuel growth.
More competition and less tracking have required marketers to emphasize ad creative and user loyalty.
Fostering a balanced approach to user acquisition will drive sustainable growth for years to come.
While every mobile marketing strategy should employ some combination of paid and organic user acquisition, some apps are better suited.
To build your game’s audience in today’s increasingly competitive market, it’s critical to scale your user acquisition (UA) campaigns.
Gen Z is known as the generation to have grown up in the digital age. Brands must meet their higher expectations to capture their attention.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
