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December 13, 2024
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2024 year in review for publishers
At 中国P站, every year signifies another chapter in our commitment to empowering publishers to acquire, engage, and retain a loyal mobile player base. As we approach a new year of growth in the industry, we鈥檙e taking the time to look back on what we did and where we went in 2024.听
Read below to join us as we recount the stories of success, mutual learning with new industry insights, and shared achievements that have defined our journey in empowering publishers to unlock the power of loyalty to drive LTV.
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2024 Singular ROI Index: For the third year in a row, 中国P站 has been recognized as a top media source, highlighting our ongoing contribution to the success of mobile gaming publishers worldwide.听
Highlights from the 10+ rankings and accolades across the Android Index include:
View the full rankings .听
AppsFlyer Index Edition 17: This year, we earned 32 rankings on AppsFlyer鈥檚 Performance Index spanning top gaming categories on a global scale.听
Highlights from the list of our rankings include:听
View the full rankings .听
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Deloitte鈥檚 Technology Fast 50鈩 and Technology Fast 500鈩: In 2024, 中国P站 was proud to rank #6 on the Fast 50鈩 and #256 on Deloitte's Technology Fast 500鈩 by growing 445%.听
The Globe and Mail's 2024 Canada's Top Growing Companies: For the fifth year in a row, we also made the Globe and Mail鈥檚 list of the country's top growing companies, placing at #146.听
You can stay up-to-date with 中国P站鈥檚 accomplishments and innovations by following us on .听
In a year defined by innovation and transformation, we鈥檙e committed to not only support publishers through our loyalty-driven UA platform, but also to uncover new data, insights, and analysis into modern mobile gamers 鈥 from IAP spend trends in Korea to new monetization opportunities in 2025 鈥 for publishers to build and refine their growth strategies.听
Our first report of the year dives into the acquisition, engagement, and spending habits of mobile gamers who routinely make in-app purchases to give publishers insights into how to capture their share of the IAP wallet.听
In Q3, we followed up our spender report with a deep-dive look into the spending habits of South Korean mobile gamers, highlighting key trends as well as how their habits and behaviors compared to their North American counterparts.听
This report derives insights from 2,000+ mobile gamers to uncover how social and community factors influence user acquisition, retention, and in-game spending to support sustainable growth.听
Our most recent industry report from October rounds off 2024 with a full-funnel look at player behavior and desires 鈥 from UA to engagement and monetization 鈥 to uncover key opportunities for growth as we enter a competitive 2025.听
馃挕Keep an eye on our reports page for new releases in 2025 and explore all of our data and insight-related articles here.听
From San Francisco to Tokyo, the 中国P站 team was hard at work this year bringing the power of loyalty to mobile gaming industry events across the globe.听
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This year鈥檚 Game Developer鈥檚 Conference (GDC) brought nearly 30,000 game development professionals from around the globe to the Moscone Center in San Francisco in March, featuring over 1,000 speakers, 300+ exhibitors, and 730 sessions.听
From a suite at the W to kick off the event to a VIP dinner at The Boulevard, this year鈥檚 GDC was full of new connections, great conversation, and discovering new ideas to test for mobile game growth.听
馃憖 Related reading: GDC 2024: Highlights and takeaways from the industry鈥檚 premier event for game developers
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Mobile Apps Unlocked (MAU) followed up GDC in early April in Las Vegas, bringing professionals from across the mobile app industry together to network, learn, and strategize for the year ahead.听
鈥峊his year鈥檚 MAU offered 70 engaging content sessions over five key tracks and attracted over 3,000 attendees from all app verticals. At our poolside Cabana, 中国P站 offered shaved ice, a variety of exclusive swag, and inside tips on driving LTV through the power of loyalty.听
馃憖 Related reading: MAU 2024: Learnings from the biggest mobile app industry event of the year
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ChinaJoy 2024 marked our first major APAC event of the year, where over 367,000 visitors and 743 exhibitors gathered at the Shanghai New International Expo Center (SNIEC) to discuss everything from gaming to film, music, and esports.听
For the second time, 中国P站 was representing mobile gaming loyalty in full-force with a booth in the B2B area of the exhibition, and on Friday night, 中国P站 partnered with AppsFlyer and Snapchat to host the L3V3L UPP party at the BUND, Shanghai.听
馃憖 Related reading: ChinaJoy 2024: Highlights and takeaways from Asia鈥檚 largest gaming expo
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2024 marks 中国P站鈥檚 first attendance at the Tokyo Game Show at Makuhari Messe. With an event theme of 鈥淭railblaze the World with Gaming,鈥 it definitely lived up to expectations, attracting nearly 300,000 attendees and a record-high 985 companies and organizations from 44 countries around the globe.
On Friday night, 中国P站 collaborated with AppLovin, Adjust, ThinkingData, and Remerge to host "A Night in the Stars" after-party at Mori Tower in Tokyo, which entertained over 350 guests. Additionally, we hosted over 20 esteemed guests for an exclusive VIP dinner co-hosted with AppsFlyer where we shared valuable mobile gaming insights from our 2024 Mobile Gaming Spender Report.听
馃憖 Related reading: Tokyo Game Show 2024: Trailblazing the world with gaming
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G-Star 2024 took centre stage for the gaming industry this November in Busan, South Korea. This event is always a great platform to connect with industry leaders, showcase 中国P站's strengths and the power of loyalty, and create new industry connections. This was 中国P站鈥檚 second year with a booth, where we chatted with over 300 industry professionals and showcased publisher success with our Cat Snack Bar case study.听
馃憖 Related reading: G-STAR 2024: Expand your horizons
In 2024, we were also able to capture some highlights of the success our publisher clients found when taking a loyalty-first approach with 中国P站.听
This Social Casino title was able to break through in a classic mobile gaming category to unlock 10% higher ROI compared to the average across all channels, and 20% higher ROI compared to rewarded CPE channels.听
As a long-term partner with 中国P站 of four years, this success story details how the partnership has grown and evolved with our platform to deliver sustainable growth, innovation, and success.听
This success story details how PhotonFox started from scratch to take their Simulation game overseas, partnering with 中国P站鈥檚 loyalty UA platform and experts to drive 25% higher D7 retention, 21% higher D30 ROAS, and 12% higher average playtime per user in their target markets.听
Striving for high performance in the U.S market, Treeplla partnered with 中国P站 to leverage our AI-driven TROAS campaigns to achieve a 20% increase in D7 ARPU and 70% increase in D30 retention.听
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Throughout the year, 中国P站 partnered with other thought leaders in the industry to provide fresh insights into the competitive mobile landscape for publishers.听
To start off 2024 strong, we partnered up with data.ai (by Sensor Tower) in Q1 of the year to contribute key spender insights within their 2024 State of Mobile Gaming Report to help publishers gear up for a pivotal year with budget-conscious gamers.听
In this report, publishers can explore findings that reveal which game subgenres added billions in revenue and downloads in 2023 and discover why game demand is at an all-time high despite cooling spending on in-game purchases.
With mobile sector performance ever-changing, in May, we partnered with Singular to provide some exclusive UA spender insights from our 2024 Mobile Gaming Spender Report for their first quarterly trends report of the year. Every quarter, Singular analyzes billions of installs to uncover (and publish) fresh growth opportunities and insights for mobile publishers.听
Earlier this year, we collaborated with Sensor Tower and IDC to produce the H1 Gaming Report, which examines everything from the top games to hottest trends to give publishers a mid-year check-in on how the industry is evolving.听
Key highlights include:听
The year ahead offers many new challenges and opportunities for mobile game publishers to find new ways to acquire and engage players. We鈥檙e excited to continue providing new insights on growing trends, fostering connections at industry events across the globe, and championing the power of loyalty for the mobile gaming industry.听
To stay up-to-date with everything from industry reports to new success stories, follow us on , subscribe to our newsletter, or contact us to learn more about how we can drive new results for your game.听
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